Compare Active Campaign and Salesforce CRM - Apr 2024
Compare Pricing
Shlomi Lavi / Apr 10, 2024We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Active Campaign or Salesforce CRM?
Active Campaign is more expensive to implement (TCO) than Salesforce CRM, and Salesforce CRM is rated higher (98/100) than Active Campaign (83/100). Salesforce CRM offers users more features (21) than Active Campaign (11). There is a clear winner in this case and it is Salesforce CRM!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. Salesforce.com
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Who is more expensive? Active Campaign or Salesforce?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Salesforce.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Salesforce price starts at $25 per user/month , When comparing Salesforce to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than Salesforce.
Which software includes more/better features?
We've compared Active Campaign Vs. Salesforce CRM based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
Salesforce: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. Salesforce is optimal for people as well as companies.
Salesforce CRM
starts at $25 per user/month
Salesforce is a cloud-hosted customer relationship management (CRM) software suite that offer solutions for small, mid-level and enterprise organizations focusing mainly on sales and support. The software offer...
PriceDemoCompare specifications
Active Campaign Specifications
| ITQlick Score: | 83/100 |
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| ITQlick Rating: |
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| Pricing: | 4/10 - average cost |
| Category: | Email Marketing -> Active Campaign review |
| Company: | Active Campaign |
| Pricing: | starts at $39 per month |
| Typical customers: | SMBs |
| Platforms: | Cloud |
| Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
Salesforce CRM Specifications
| ITQlick Score: | 98/100 |
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| ITQlick Rating: |
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| Pricing: | 2/10 - low cost |
| Category: | CRM -> Salesforce CRM review |
| Company: | Salesforce.com |
| Pricing: | starts at $25 per user/month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Cloud |
| Links: | Salesforce CRM review, Salesforce CRM pricing, Salesforce CRM alternatives |
Compare features
Active Campaign: 11 Features
Salesforce: 21 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.