Compare Acxiom and Hatchbuck - Oct 2022

Shlomi LaviShlomi Lavi / Oct 12, 2022

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Bottom Line: Which is Better - Acxiom or Hatchbuck?

Acxiom is more expensive to implement (TCO) than Hatchbuck, and Acxiom is rated higher (85/100) than Hatchbuck (83/100). Hatchbuck offers users more features (5) than Acxiom (3).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. Hatchbuck

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Hatchbuck: Today, Hatchbuck is on a mission to help power the dreams of small business and gives back to entrepreneurs around the globe as part of our Givebuck and Incubator programs. If you are in St. Louis or just passing through, we invite you to come hang with us, grab a rueben from our team's favorite lunch spot: Pickles Deli, and check out the Trex inc...

Who is more expensive? Acxiom or Hatchbuck?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and Hatchbuck.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. Hatchbuck price starts at $29 per month , When comparing Hatchbuck to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Acxiom is more expensive than Hatchbuck.

Which software includes more/better features?

We've compared Acxiom Vs. Hatchbuck based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Hatchbuck: Campaign Management, Lead Management, Automatic Call Scheduling, Email Marketing, Marketing Automation.

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. Customers of the software mainly come from small and medium businesses.



Acxiom

ITQlick rating
(3.9/5)

Acxiom Mainframe Services is a package of IT asset management solution for businesses of all sizes. It offers such capabilities as talent management, cost management, remote management, and others. The s...

Categories: CRM.

Hatchbuck

ITQlick rating
(4.4/5)

starts at $29 per month

Hatchbuck is a cloud-based sales and marketing solution that offers an integrated suite of sales automation, email marketing, and marketing automation tools.

Categories: Communications, VoIP, CRM, Casino CRM, Healthcare CRM.

Compare specifications

Compare features

Acxiom: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

Hatchbuck: 5 Features

Campaign Management
Lead Management
Automatic Call Scheduling
Email Marketing
Marketing Automation
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Acxiom
ITQlick rating
3.9/5
Score
85/100
Pricing
6.4/10
License pricing
Pricing not available
Functionality
4
Review
Compare
Hatchbuck
ITQlick rating
4.4/5
Score
83/100
Pricing
2/10
License pricing
$29 per month
Functionality
23
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.