Compare Acxiom and Dynamics 365 - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or Dynamics 365?

Acxiom is more expensive to implement (TCO) than Dynamics 365, and Dynamics 365 is rated higher (95/100) than Acxiom (85/100). Dynamics 365 offers users more features (16) than Acxiom (3). There is a clear winner in this case and it is Dynamics 365!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. Microsoft

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Microsoft: Microsoft Corporation is an American corporation that develops, manufactures, licenses and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues.

Who is more expensive? Acxiom or Microsoft Dynamics CRM?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and Microsoft Dynamics CRM.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. Microsoft Dynamics CRM price starts at $65 per user/month , When comparing Microsoft Dynamics CRM to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: Acxiom is more expensive than Microsoft Dynamics CRM.

Which software includes more/better features?

We've compared Acxiom Vs. Dynamics 365 based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Microsoft Dynamics CRM: Customer Service, Marketing Automation, Social Media, Accounting Integration, Barcode Integration.

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. Microsoft Dynamics CRM supports businesses across the table in any industry, from freelancers, startups, and small companies, to large organizations, making this solution ideal for any kind of business whatsoever.