Compare Acxiom and Pipedrive - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or Pipedrive?

Acxiom is more expensive to implement (TCO) than Pipedrive, and Pipedrive is rated higher (99/100) than Acxiom (85/100). Pipedrive offers users more features (4) than Acxiom (3). There is a clear winner in this case and it is Pipedrive!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. Pipedrive

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...

Who is more expensive? Acxiom or Pipedrive?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and Pipedrive.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. Pipedrive price starts at $9.90 per user/month , When comparing Pipedrive to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Acxiom is more expensive than Pipedrive.

Which software includes more/better features?

We've compared Acxiom Vs. Pipedrive based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business.