Compare Acxiom and Oracle Service Cloud - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or Oracle Service Cloud?

Oracle Service Cloud is more expensive to implement (TCO) than Acxiom, and Acxiom is rated higher (85/100) than Oracle Service Cloud (83/100). Both tools offer the same amount of features.

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. Oracle Corporation

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Who is more expensive? Acxiom or RightNow CX?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and RightNow CX.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. RightNow CX accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software.

Bottom line: RightNow CX is more expensive than Acxiom.

Which software includes more/better features?

We've compared Acxiom Vs. Oracle Service Cloud based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

RightNow CX: Customer Service, Marketing Automation, Sales Automation.

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. The software is a viable product for all business sizes and in a wide range of industries.