Compare Acxiom and Sugar Sell - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or Sugar Sell?

Acxiom is more expensive to implement (TCO) than Sugar Sell, and Sugar Sell is rated higher (90/100) than Acxiom (85/100). Sugar Sell offers users more features (21) than Acxiom (3). There is a clear winner in this case and it is Sugar Sell!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. SugarCRM

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

SugarCRM : SugarCRM’s mission is to empower organizations to gain and retain customers by providing greater efficiency and control over the sales pipeline. As an open-platform web-based CRM solution, Sugar is easy to customize to meet an organization’s changing needs. It is also affordable, easy-to-use and offers a competitive advantage by providing organizat...

Who is more expensive? Acxiom or SugarCRM?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and SugarCRM.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. SugarCRM price starts at $49 per user/month , When comparing SugarCRM to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: Acxiom is more expensive than SugarCRM.

Which software includes more/better features?

We've compared Acxiom Vs. Sugar Sell based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

SugarCRM: Customer Service, Email Marketing, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. Sugar Sell is a system that can benefit all business types: whether you are just starting up your own business, already managing one or looking to upgrade your existing system, Sugar Sell Enterprise offers flexible features that can be tailored to your needs.