Shlomi Lavi /
Apr 09, 2022
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Bottom Line: Which is Better - Adbeat or Adthena?
Adthena is more expensive to implement (TCO) than Adbeat, Adbeat is rated higher (88/100) than Adthena (87/100).
Looking for the right CI: Competitive Intelligence solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:
How Adbeat compares with Adthena?
Adbeat: Adbeat helps you uncover any advertisers online strategy. Dominate your market with Display Advertising - view competitors winning ad copy, best website placements, A/B tests and landing pages. Adbeat has data on over 80+ desktop and mobile networks including the Google Display Network, Adblade, Outbrain and more. Adbeat competitive data helps you ...
Adthena: Adthena is the most powerful Competitive Intelligence solution for search marketers. Adthena has a unique 'Market-Driven' approach to understanding your competitive landscape without keyword or competitor restrictions. Our patented technologies provide unparalleled accuracy for marketers to understand their competitors' strategies and to gain insig...
Who's more expensive? Adbeat or Adthena?
The real total cost of ownership (TCO) of CI: Competitive Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Adbeat and Adthena.
Adbeat price starts at $249 per month , on a scale between 1 to 10 Adbeat is rated 4, which is lower than the average cost of CI: Competitive Intelligence software. Adthena accurate pricing info is available upon request (they don't share it publicly), however , on a scale between 1 to 10 Adbeat is rated 4, which is lower than the average cost of CI: Competitive Intelligence software.
Bottom line: Adbeat cost is around the same cost of Adthena.
Which software includes more/better features?
As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Adbeat Vs. Adthena based on some of the most important and required CI: Competitive Intelligence features. Adbeat: We are still working to collect the list of features for Adbeat. Adthena: We are still working to collect the list of features for Adthena.
Target customer size
Adbeat's typical customers include: SMBs, and Adthena's target customer size include: SMBs.