Compare AdButler and DoubleClick for Publishers - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - AdButler or DoubleClick for Publishers?

AdButler is more expensive to implement (TCO) than DoubleClick for Publishers, and AdButler is rated higher (92/100) than DoubleClick for Publishers (82/100).

Looking for the right Ad Server solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SparkLIT Vs. Google

SparkLIT: For over 14 years SparkLIT has been creating SaaS web apps used by millions of people. Join our team and work on interesting problems in a fun environment with an experienced group of programmers. At SparkLIT we strive to provide a positive team culture that balances life and frequently challenging work as we push ourselves to delight our users....

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Who is more expensive? AdButler or DoubleClick for Publishers?

The real total cost of ownership (TCO) of Ad Server software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdButler and DoubleClick for Publishers.

AdButler price starts at $109 per month , On a scale between 1 to 10 AdButler is rated 4, which is lower than the average cost of Ad Server software. DoubleClick for Publishers price starts at $1,500 per month , When comparing DoubleClick for Publishers to its competitors, the software is rated 2 - much lower than the average Ad Server software cost.

Bottom line: AdButler is more expensive than DoubleClick for Publishers.

Which software includes more/better features?

We've compared AdButler Vs. DoubleClick for Publishers based on some of the most important and required Ad Server features.

AdButler: We are still working to collect the list of features for AdButler.

DoubleClick for Publishers: We are still working to collect the list of features for DoubleClick for Publishers.

Target customer size

AdButler is a fully customizable ad serving solution. and DoubleClick for Publishers's target customer size include: Small, medium and large size businesses.