Compare AdClarity and MailChimp - Dec 2022

Shlomi LaviShlomi Lavi / Dec 09, 2022

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Bottom Line: Which is Better - AdClarity or MailChimp?

AdClarity is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than AdClarity (91/100). MailChimp offers users more features (6) than AdClarity (3). There is a clear winner in this case and it is MailChimp!

Looking for the right Media Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdClarity Vs. MailChimp

AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? AdClarity or MailChimp?

The real total cost of ownership (TCO) of Media Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdClarity and MailChimp.

AdClarity price starts at $350 per user/month , On a scale between 1 to 10 AdClarity is rated 6, which is similar to the average cost of Media Intelligence software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Media Intelligence software cost.

Bottom line: AdClarity is more expensive than MailChimp.

Which software includes more/better features?

We've compared AdClarity Vs. MailChimp based on some of the most important and required Media Intelligence features.

AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation. MailChimp is best for all those that are in business and also are serious concerning making money.



AdClarity

ITQlick rating
(5/5)

starts at $350 per user/month

AdClarity is a web based media intelligence solution for small and medium businesses. It offers help in the management of online campaigns, media plans, marketing, and other capabilities. The software was devel...

Categories: Advertising Agency, Media Intelligence, Online Marketing, PPC marketing.

MailChimp

ITQlick rating
(4.5/5)

starts at $17 per month

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that w...

Categories: Marketing, Email Marketing, Marketing Analytics, Marketing Automation.

Compare specifications

Compare features

AdClarity: 3 Features

Data Analysis Tools
Project Portfolio Management
Campaign Management

MailChimp: 6 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
AdClarity
ITQlick rating
5/5
Score
91/100
Pricing
7/10
License pricing
$350 per user/month
Functionality
7
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
AME Prof...
ITQlick rating
4.5/5
Score
82/100
Pricing
2/10
License pricing
$299 per license
Functionality
12
Phocuswr...
ITQlick rating
3.5/5
Score
62/100
Pricing
5/10
License pricing
$79 per user/month
Functionality
7

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.