Compare Adthena and AdButler - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adthena or AdButler?

Adthena is more expensive to implement (TCO) than AdButler, and AdButler is rated higher (92/100) than Adthena (90/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdGooroo - a Kantar Media Company Vs. SparkLIT

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

SparkLIT: For over 14 years SparkLIT has been creating SaaS web apps used by millions of people. Join our team and work on interesting problems in a fun environment with an experienced group of programmers. At SparkLIT we strive to provide a positive team culture that balances life and frequently challenging work as we push ourselves to delight our users....

Who is more expensive? Adthena or AdButler?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and AdButler.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software. AdButler price starts at $109 per month , When comparing AdButler to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Adthena is more expensive than AdButler.

Which software includes more/better features?

We've compared Adthena Vs. AdButler based on some of the most important and required Marketing features.

Adthena: We are still working to collect the list of features for Adthena.

AdButler: We are still working to collect the list of features for AdButler.

Target customer size

Adthena's typical customers include: SMBs, AdButler is a fully customizable ad serving solution.