Compare Adthena and Adobe Advertising Cloud - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adthena or Adobe Advertising Cloud?

Adthena is more expensive to implement (TCO) than Adobe Advertising Cloud, and Adobe Advertising Cloud is rated with the same score (90/100) as Adthena (90/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdGooroo - a Kantar Media Company Vs. Adobe systems

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Who is more expensive? Adthena or Adobe Media Optimizer?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and Adobe Media Optimizer.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software. Adobe Media Optimizer accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software.

Bottom line: Adthena is more expensive than Adobe Media Optimizer.

Which software includes more/better features?

We've compared Adthena Vs. Adobe Advertising Cloud based on some of the most important and required Marketing features.

Adthena: We are still working to collect the list of features for Adthena.

Adobe Media Optimizer: We are still working to collect the list of features for Adobe Media Optimizer.

Target customer size

Adthena's typical customers include: SMBs, and Adobe Media Optimizer's target customer size include: Medium and large size businesses.