Compare Adthena and cidewalk - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adthena or cidewalk?

cidewalk is more expensive to implement (TCO) than Adthena, and Adthena is rated higher (90/100) than cidewalk (83/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdGooroo - a Kantar Media Company Vs. Chitika, Inc.

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Chitika, Inc.: WE BELIEVE ALL BUSINESSES, NO MATTER THE SIZE, SHOULD HAVE THE SAME ABILITY TO REACH CUSTOMERS AS POWERFUL FORTUNE 500 COMPANIES That was the mission when we first began and remains our mission today. We know that you have a great passion for your business and want to tell everybody you can about it. Cidewalk helps small and mid-size business owne...

Who is more expensive? Adthena or cidewalk?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and cidewalk.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software. cidewalk price starts at $60 per month , When comparing cidewalk to its competitors, the software is rated 6 - similar to the average Marketing software cost.

Bottom line: Adthena cost is around the same cost of cidewalk.

Which software includes more/better features?

We've compared Adthena Vs. cidewalk based on some of the most important and required Marketing features.

Adthena: We are still working to collect the list of features for Adthena.

cidewalk: We are still working to collect the list of features for cidewalk.

Target customer size

Adthena's typical customers include: SMBs, and cidewalk's target customer size include: Small, medium and large size businesses.