Compare Adthena and Kenshoo - Dec 2022

Shlomi LaviShlomi Lavi / Dec 12, 2022

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Bottom Line: Which is Better - Adthena or Kenshoo?

Kenshoo is more expensive to implement (TCO) than Adthena, and Adthena is rated higher (90/100) than Kenshoo (80/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdGooroo - a Kantar Media Company Vs. Kenshoo

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

Who is more expensive? Adthena or Kenshoo?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and Kenshoo.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software.

Bottom line: Adthena cost is around the same cost of Kenshoo.

Which software includes more/better features?

We've compared Adthena Vs. Kenshoo based on some of the most important and required Marketing features.

Adthena: We are still working to collect the list of features for Adthena.

Kenshoo: We are still working to collect the list of features for Kenshoo.

Target customer size

Adthena's typical customers include: SMBs, and Kenshoo's target customer size include: Medium and large size businesses.



Adthena

ITQlick rating
(3.9/5)

Adthena is a growing cloud-based Marketing software, it is designed to support small and medium size business. Adthena received a rating of 3.9 from ITQlick team. The software cost is considered average (3/5) ...

Categories: Marketing, Digital Advertising.

Kenshoo

ITQlick rating
(3.7/5)

Kenshoo is a cloud-based social marketing, digital advertising, and PPC and web analytics solution designed for multiple industries. The solution core features include cross-channel intelligence, campaign manag...

Categories: Marketing, Digital Advertising.

Compare specifications

Compare features

Adthena: 0 Features

We are working to collect the list of features

Kenshoo: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Adthena
ITQlick rating
3.9/5
Score
90/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Compare
Kenshoo
ITQlick rating
3.7/5
Score
80/100
Pricing
7/10
License pricing
Pricing not available
Functionality
3
AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.