Compare Adthena and LeadMaster - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adthena or LeadMaster?

Adthena is more expensive to implement (TCO) than LeadMaster, and Adthena is rated higher (90/100) than LeadMaster (88/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdGooroo - a Kantar Media Company Vs. Leadmaster

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Leadmaster: Whether you're a corporate marketing professional or an ad agency, you require effective yet easy-to-deploy tools that build sales pipeline. LeadMaster has the tools to succesfully automate your marketing. Track sales leads throughout the sales cycle from lead generation to closing the sale & beyond - so you'll know what's working, who's selling a...

Who is more expensive? Adthena or LeadMaster?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and LeadMaster.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software. LeadMaster price starts at $15 per user/month , When comparing LeadMaster to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Adthena is more expensive than LeadMaster.

Which software includes more/better features?

We've compared Adthena Vs. LeadMaster based on some of the most important and required Marketing features.

Adthena: We are still working to collect the list of features for Adthena.

LeadMaster: We are still working to collect the list of features for LeadMaster.

Target customer size

Adthena's typical customers include: SMBs, and LeadMaster's target customer size include: Small, medium and large size businesses.