Compare Adthena and MailChimp - Dec 2022

Shlomi LaviShlomi Lavi / Dec 12, 2022

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Bottom Line: Which is Better - Adthena or MailChimp?

Adthena is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Adthena (90/100). MailChimp offers users more features (6) than Adthena (0). There is a clear winner in this case and it is MailChimp!

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdGooroo - a Kantar Media Company Vs. MailChimp

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? Adthena or MailChimp?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and MailChimp.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Adthena is more expensive than MailChimp.

Which software includes more/better features?

We've compared Adthena Vs. MailChimp based on some of the most important and required Marketing features.

Adthena: We are still working to collect the list of features for Adthena.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

Adthena's typical customers include: SMBs, MailChimp is best for all those that are in business and also are serious concerning making money.



Adthena

ITQlick rating
(3.9/5)

Adthena is a growing cloud-based Marketing software, it is designed to support small and medium size business. Adthena received a rating of 3.9 from ITQlick team. The software cost is considered average (3/5) ...

Categories: Marketing, Digital Advertising.

MailChimp

ITQlick rating
(4.5/5)

starts at $17 per month

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that w...

Categories: Marketing, Email Marketing, Marketing Analytics, Marketing Automation.

Compare specifications

Compare features

Adthena: 0 Features

We are working to collect the list of features

MailChimp: 6 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Adthena
ITQlick rating
3.9/5
Score
90/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.