Compare Adthena and Adobe - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adthena or Adobe?

Adobe is more expensive to implement (TCO) than Adthena, and Adobe is rated higher (91/100) than Adthena (90/100). Adobe offers users more features (6) than Adthena (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdGooroo - a Kantar Media Company Vs. Marketo

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Adthena or Adobe Marketo Engage?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and Adobe Marketo Engage.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software. Adobe Marketo Engage price starts at $895 per month , When comparing Adobe Marketo Engage to its competitors, the software is rated 10 - much higher than the average Marketing software cost.

Bottom line: Adobe Marketo Engage is more expensive than Adthena.

Which software includes more/better features?

We've compared Adthena Vs. Adobe based on some of the most important and required Marketing features.

Adthena: We are still working to collect the list of features for Adthena.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Adthena's typical customers include: SMBs, Customers of the software mainly include small and medium businesses from a diverse range of industries.