Compare Adthena and SAP - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adthena or SAP?

SAP is more expensive to implement (TCO) than Adthena, and Adthena is rated higher (90/100) than SAP (67/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdGooroo - a Kantar Media Company Vs. SAP

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

SAP: SAP ® AG is German software corporation that makes enterprise software to manage business operations and customer relations. SAP ® is the market leader in enterprise application software. The company's best-known software products are its enterprise resource planning application (SAP ® ERP), its enterpr...

Who is more expensive? Adthena or SAP Hybris Cloud for Customers?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and SAP Hybris Cloud for Customers.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software. SAP Hybris Cloud for Customers accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software.

Bottom line: SAP Hybris Cloud for Customers is more expensive than Adthena.

Which software includes more/better features?

We've compared Adthena Vs. SAP based on some of the most important and required Marketing features.

Adthena: We are still working to collect the list of features for Adthena.

SAP Hybris Cloud for Customers: We are still working to collect the list of features for SAP Hybris Cloud for Customers.

Target customer size

Adthena's typical customers include: SMBs, and SAP Hybris Cloud for Customers's target customer size include: Start up, Small business, Medium business, Large business.