Shlomi Lavi /
Jul 29, 2022
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Bottom Line: Which is Better - AdLuge or Act-On?
Act-On is more expensive to implement (TCO) than AdLuge, and Act-On is rated higher (89/100) than AdLuge (81/100). Act-On offers users more features (16) than AdLuge (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
TechWyse Vs. Act-On
TechWyse: The company has grown to over 100 passionate professionals. The TechWyse team has played an instrumental role in continually enhancing the online marketing strategies of thousands of satisfied clients.
The TechWyse competitive advantage is simple — overachieve! An effective internet marketing campaign is more than just driving relevant traffic....
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? AdLuge or Act-On?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdLuge and Act-On.
AdLuge price starts at $100 per month , On a scale between 1 to 10 AdLuge is rated 6, which is similar to the average cost of Marketing Automation software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.
Bottom line: Act-On is more expensive than AdLuge.
Which software includes more/better features?
We've compared AdLuge Vs. Act-On based on some of the most important and required Marketing Automation features.
AdLuge: We are still working to collect the list of features for AdLuge.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
AdLuge's typical customers include: Small, medium and large size businesses, Act-On is specifically designed for small companies.