Compare Adobe Analytics and Nielsen Attribution - Nov 2022

Shlomi LaviShlomi Lavi / Nov 07, 2022

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Bottom Line: Which is Better - Adobe Analytics or Nielsen Attribution?

Adobe Analytics is more expensive to implement (TCO) than Nielsen Attribution, and Adobe Analytics is rated higher (85/100) than Nielsen Attribution (70/100).

Looking for the right Website analysis solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe systems Vs. Visual IQ

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Visual IQ: Founded in 2006, Visual IQ is the world’s leading cross channel marketing attribution software company. Our IQ Intelligence Suite™ of hosted software products reveals cross channel performance insights hidden deep within your marketing data, and provides both executive-level and practitioner-level recommendations to improve your marketing performan...

Who is more expensive? Adobe Analytics or Visual IQ?

The real total cost of ownership (TCO) of Website analysis software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Analytics and Visual IQ.

Adobe Analytics price starts at $500 per month , On a scale between 1 to 10 Adobe Analytics is rated 6, which is similar to the average cost of Website analysis software. Visual IQ accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Analytics is rated 6, which is similar to the average cost of Website analysis software.

Bottom line: Adobe Analytics is more expensive than Visual IQ.

Which software includes more/better features?

We've compared Adobe Analytics Vs. Nielsen Attribution based on some of the most important and required Website analysis features.

Adobe Analytics: We are still working to collect the list of features for Adobe Analytics.

Visual IQ: We are still working to collect the list of features for Visual IQ.

Target customer size

Customers of the software include businesses of all sizes. Customers of the software include businesses of all sizes and a variety of types.

Adobe Analytics

ITQlick rating
(3.7/5)

starts at $500 per month

Adobe Analytics is a real time web analytics solution for businesses of all sizes. It also offers such capabilities as experience management, media optimization, and social media integration. The softwa...

Categories: Web analytics.

Nielsen Attribution

ITQlick rating
(4.6/5)

Visual IQ is a marketing attribution and optimization solution for businesses of all sizes. Its capabilities include audience intelligence management, marketing optimization, performance management, and...

Categories: Web analytics.

Compare specifications

Compare features

Adobe Analytics: 0 Features

We are working to collect the list of features

Visual IQ: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Adobe An...
ITQlick rating
3.7/5
Score
85/100
Pricing
6.4/10
License pricing
$500 per month
Functionality
3
Compare
Nielsen ...
ITQlick rating
4.6/5
Score
70/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Oracle
ITQlick rating
4.5/5
Score
90/100
Pricing
3/10
License pricing
$240 per license
Functionality
4
Review
Social R...
ITQlick rating
4.4/5
Score
85/100
Pricing
6.2/10
License pricing
$49 per month
Functionality
3
Jumplead...
ITQlick rating
4.6/5
Score
80/100
Pricing
6.2/10
License pricing
$49 per user/month
Functionality
7

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.