Compare Adobe Audience and Zapier - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Audience or Zapier?

Zapier is more expensive to implement (TCO) than Adobe Audience, and Zapier is rated higher (94/100) than Adobe Audience (77/100). Zapier offers users more features (3) than Adobe Audience (0).

Looking for the right Data Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe systems Vs. Zapier

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Zapier: Zapier (YC S12) solves integrations for web services. Zapier provides a simple web interface to sync data between web applications so non-technical users don't have to write a single line of code. There's a secret language that lets web services (Evernote, Dropbox, Gmail...) talk to each other. The terrible tragedy is that this language is...

Who is more expensive? Adobe Audience or Zapier?

The real total cost of ownership (TCO) of Data Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Audience and Zapier.

Adobe Audience accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Audience Manager is rated 4, which is lower than the average cost of Data Management software. Zapier price starts at $19.99 per month , When comparing Zapier to its competitors, the software is rated 6 - similar to the average Data Management software cost.

Bottom line: Zapier is more expensive than Adobe Audience.

Which software includes more/better features?

We've compared Adobe Audience Vs. Zapier based on some of the most important and required Data Management features.

Adobe Audience: We are still working to collect the list of features for Adobe Audience.

Zapier: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Adobe Audience's typical customers include: Medium and large size businesses, Zapier is suitable for individuals and companies of all shapes and sizes that are looking for a solution to connect to popular webapps and automating them from one single solution.