Shlomi Lavi /
Oct 31, 2022
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Bottom Line: Which is Better - Adobe Campaign or Adestra?
Adestra is more expensive to implement (TCO) than Adobe Campaign, and Adobe Campaign is rated higher (79/100) than Adestra (75/100).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Adobe Vs. Adestra
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike.
We were founded on the principle that marketing success takes more than technology...
Who is more expensive? Adobe Campaign or Adestra?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Campaign and Adestra.
Adobe Campaign price starts at $10 per month , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software.
Bottom line: Adobe Campaign cost is around the same cost of Adestra.
Which software includes more/better features?
We've compared Adobe Campaign Vs. Adestra based on some of the most important and required Email Marketing features.
Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.
Adestra: We are still working to collect the list of features for Adestra.
Target customer size
Adobe Campaign's typical customers include: Medium and large size businesses, and Adestra's target customer size include: SMBs.