Shlomi Lavi /
Jun 25, 2022
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Bottom Line: Which is Better - Adobe Campaign or Experiture Marketing?
Adobe Campaign is more expensive to implement (TCO) than Experiture Marketing, and Experiture Marketing is rated higher (83/100) than Adobe Campaign (79/100). Experiture Marketing offers users more features (5) than Adobe Campaign (0). There is a clear winner in this case and it is Experiture Marketing!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Adobe Vs. Experiture
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
Experiture: Experiture is a revolutionary Customer Experience Marketing Platform that enables marketers of all kinds to create, deploy, measure and optimize automated multichannel marketing programs at scale -- without tapping into expensive and scarce IT resources
Experiture enables marketers to get a 360-degree view of their customers, with a powerful, bui...
Who is more expensive? Adobe Campaign or Experiture Marketing Platform?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Campaign and Experiture Marketing Platform.
Adobe Campaign price starts at $10 per month , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. Experiture Marketing Platform price starts at $900 per month , When comparing Experiture Marketing Platform to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Adobe Campaign is more expensive than Experiture Marketing Platform.
Which software includes more/better features?
We've compared Adobe Campaign Vs. Experiture Marketing based on some of the most important and required Email Marketing features.
Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.
Experiture Marketing Platform: Campaign Management, Email Marketing, Image Library, WYSIWYG Email Editor, Email.
Target customer size
Adobe Campaign's typical customers include: Medium and large size businesses, The software is a viable solution for businesses of all sizes hailing from a diverse range of industries.