Shlomi Lavi /
May 15, 2022
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Bottom Line: Which is Better - Adobe Campaign or IBM Campaign?
IBM Campaign is more expensive to implement (TCO) than Adobe Campaign, and IBM Campaign is rated higher (88/100) than Adobe Campaign (79/100).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Adobe Vs. IBM
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Who is more expensive? Adobe Campaign or IBM Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Campaign and IBM Campaign.
Adobe Campaign price starts at $10 per month , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software.
Bottom line: Adobe Campaign cost is around the same cost of IBM Campaign.
Which software includes more/better features?
We've compared Adobe Campaign Vs. IBM Campaign based on some of the most important and required Email Marketing features.
Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.
IBM Campaign: We are still working to collect the list of features for IBM Campaign.
Target customer size
Adobe Campaign's typical customers include: Medium and large size businesses, and IBM Campaign's target customer size include: Small, medium and large size businesses.