Compare Adobe Campaign and Zeta Global - Dec 2022

Shlomi LaviShlomi Lavi / Dec 12, 2022

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Bottom Line: Which is Better - Adobe Campaign or Zeta Global?

Adobe Campaign is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than Adobe Campaign (79/100).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe Vs. IgnitionOne

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Who is more expensive? Adobe Campaign or IgnitionOne Digital Marketing Suite?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Campaign and IgnitionOne Digital Marketing Suite.

Adobe Campaign price starts at $10 per month , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software.

Bottom line: Adobe Campaign is more expensive than IgnitionOne Digital Marketing Suite.

Which software includes more/better features?

We've compared Adobe Campaign Vs. Zeta Global based on some of the most important and required Email Marketing features.

Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.

IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.

Target customer size

Adobe Campaign's typical customers include: Medium and large size businesses, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.



Adobe Campaign

ITQlick rating
(4.3/5)

starts at $10 per month

Adobe Campaign is a cloud-based email marketing solution designed to help the user connect through every channel. The core features include email marketing, cross-channel marketing, segmentation & marketing and...

Categories: Marketing, Campaign Management, Email Marketing, Marketing Automation.

Zeta Global

ITQlick rating
(4.4/5)

Zeta Global is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Zeta Global received a rating of 4.4 from ITQlick team. The software cost is ...

Categories: Data Analysis Tools, Marketing, Email Marketing, Marketing Automation, Digital Signage.

Compare specifications

Compare features

Adobe Campaign: 0 Features

We are working to collect the list of features

IgnitionOne Digital Marketing Suite: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Adobe Ca...
ITQlick rating
4.3/5
Score
79/100
Pricing
6.8/10
License pricing
$10 per month
Functionality
4
Compare
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.