Shlomi Lavi /
Dec 12, 2022
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Bottom Line: Which is Better - Adobe Campaign or Zeta Global?
Adobe Campaign is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than Adobe Campaign (79/100).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Adobe Vs. IgnitionOne
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...
Who is more expensive? Adobe Campaign or IgnitionOne Digital Marketing Suite?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Campaign and IgnitionOne Digital Marketing Suite.
Adobe Campaign price starts at $10 per month , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software.
Bottom line: Adobe Campaign is more expensive than IgnitionOne Digital Marketing Suite.
Which software includes more/better features?
We've compared Adobe Campaign Vs. Zeta Global based on some of the most important and required Email Marketing features.
Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.
IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.
Target customer size
Adobe Campaign's typical customers include: Medium and large size businesses, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.