Compare Adobe Campaign and Ontraport - Mar 2023

Shlomi LaviShlomi Lavi / Mar 15, 2023

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Bottom Line: Which is Better - Adobe Campaign or Ontraport?

Adobe Campaign is more expensive to implement (TCO) than Ontraport, and Adobe Campaign is rated higher (79/100) than Ontraport (78/100). Ontraport offers users more features (9) than Adobe Campaign (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe Vs. ONTRAPORT

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve. We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it. We wanted to be able to see what was working and what wasn’t at every stage of o...

Who is more expensive? Adobe Campaign or Ontraport?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Campaign and Ontraport.

Adobe Campaign price starts at $10 per month , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. Ontraport price starts at $79 per feature/month , When comparing Ontraport to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Adobe Campaign is more expensive than Ontraport.

Which software includes more/better features?

We've compared Adobe Campaign Vs. Ontraport based on some of the most important and required Email Marketing features.

Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.

Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers.

Target customer size

Adobe Campaign's typical customers include: Medium and large size businesses, Ontraport is built for small and medium sized businesses and caters to a horizontal market.



Adobe Campaign

ITQlick rating
(4.3/5)

starts at $10 per month

Adobe Campaign is a cloud-based email marketing solution designed to help the user connect through every channel. The core features include email marketing, cross-channel marketing, segmentation & marketing and...

Categories: Marketing, Campaign Management, Email Marketing, Marketing Automation.

Ontraport

ITQlick rating
(4.2/5)

starts at $79 per feature/month

Ontraport is CRM software and marketing automation solution built for small businesses. Its key functions include analytics/ROI tracking, drip campaigns, lead scoring, sales intelligence, search marketing, soci...

Categories: Dashboards & KPIs, Business Process Management (BPM), CRM, Customer Loyalty, Lead Generation.

Compare specifications

Compare features

Adobe Campaign: 0 Features

We are working to collect the list of features

Ontraport: 9 Features

Email Marketing
Marketing Automation
Multi-Channel Marketing
Email Marketing
Email Triggers
Marketing
Online Marketing
Email Marketing
Social Marketing
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Adobe Ca...
ITQlick rating
4.3/5
Score
79/100
Pricing
6.8/10
License pricing
$10 per month
Functionality
4
Compare
Ontraport
ITQlick rating
4.2/5
Score
78/100
Pricing
4/10
License pricing
$79 per feature/month
Functionality
20
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.