Shlomi Lavi /
May 06, 2022
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Bottom Line: Which is Better - Adobe Campaign or Pardot ?
Pardot is more expensive to implement (TCO) than Adobe Campaign, and Pardot is rated higher (88/100) than Adobe Campaign (79/100). Pardot offers users more features (15) than Adobe Campaign (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Adobe Vs. Pardot
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Who is more expensive? Adobe Campaign or Pardot Marketing Automation?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Campaign and Pardot Marketing Automation.
Adobe Campaign price starts at $10 per month , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average Email Marketing software cost.
Bottom line: Pardot Marketing Automation is more expensive than Adobe Campaign.
Which software includes more/better features?
We've compared Adobe Campaign Vs. Pardot based on some of the most important and required Email Marketing features.
Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.
Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.
Target customer size
Adobe Campaign's typical customers include: Medium and large size businesses, Pardot Marketing Automation is focused on the sales and marketing teams.