Shlomi Lavi /
Mar 20, 2022
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Bottom Line: Which is Better - Adobe Experience or MarcomCentral?
MarcomCentral is more expensive to implement (TCO) than Adobe Experience, and MarcomCentral is rated higher (91/100) than Adobe Experience (90/100). MarcomCentral offers users more features (5) than Adobe Experience (3).
Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Adobe systems Vs. PTI Marketing Technologies, Inc
Adobe systems:
Adobe Systems is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development.
Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...
PTI Marketing Technologies, Inc: PTI Marketing Technologies® is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on ...
Who is more expensive? Adobe Experience or MarcomCentral?
The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Experience and MarcomCentral.
Adobe Experience price starts at $100,000 per license , On a scale between 1 to 10 Adobe Experience Manager is rated 2, which is much lower than the average cost of Digital Asset Management (DAM) software. MarcomCentral price starts at $2,085 per month , When comparing MarcomCentral to its competitors, the software is rated 2 - much lower than the average Digital Asset Management (DAM) software cost.
Bottom line: Adobe Experience cost is around the same cost of MarcomCentral.
Which software includes more/better features?
We've compared Adobe Experience Vs. MarcomCentral based on some of the most important and required Digital Asset Management (DAM) features.
Adobe Experience: Data Import/Export, Basic Reports, Online Customer Support.
MarcomCentral: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.
Target customer size
Adobe Experience Manager is suitable for large enterprises including manufacturing, retail, IT, healthcare and telecommunication industries that are looking for a way to create and manage digital customer experiences across multiple channels. The software is a viable product for businesses of all sizes.