Compare Adobe Marketing Cloud and Zoho CRM - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Marketing Cloud or Zoho CRM?

Adobe Marketing Cloud is more expensive to implement (TCO) than Zoho CRM, and Zoho CRM is rated higher (98/100) than Adobe Marketing Cloud (85/100). Zoho CRM offers users more features (16) than Adobe Marketing Cloud (0). There is a clear winner in this case and it is Zoho CRM!

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe systems Vs. Zoho

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? Adobe Marketing Cloud or Zoho CRM?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketing Cloud and Zoho CRM.

Adobe Marketing Cloud price starts at $450,000 per license , On a scale between 1 to 10 Adobe Marketing Cloud is rated 10, which is much higher than the average cost of Marketing software. Zoho CRM price starts at $14 per user/month , When comparing Zoho CRM to its competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: Adobe Marketing Cloud is more expensive than Zoho CRM.

Which software includes more/better features?

We've compared Adobe Marketing Cloud Vs. Zoho CRM based on some of the most important and required Marketing features.

Adobe Marketing Cloud: We are still working to collect the list of features for Adobe Marketing Cloud.

Zoho CRM: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database.

Target customer size

Customers of the software include small and medium businesses as well as large enterprises. Zoho CRM is focused on startup to medium firms in different markets.