Compare Adobe Advertising Cloud and Adthena - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Advertising Cloud or Adthena?

Adthena is more expensive to implement (TCO) than Adobe Advertising Cloud, and Adthena is rated with the same score (90/100) as Adobe Advertising Cloud (90/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe systems Vs. AdGooroo - a Kantar Media Company

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Who is more expensive? Adobe Advertising Cloud or AdGooroo Paid Search Insight Platform?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Advertising Cloud and AdGooroo Paid Search Insight Platform.

Adobe Advertising Cloud accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Media Optimizer is rated 4, which is lower than the average cost of Marketing software. AdGooroo Paid Search Insight Platform accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Media Optimizer is rated 4, which is lower than the average cost of Marketing software.

Bottom line: AdGooroo Paid Search Insight Platform is more expensive than Adobe Advertising Cloud.

Which software includes more/better features?

We've compared Adobe Advertising Cloud Vs. Adthena based on some of the most important and required Marketing features.

Adobe Advertising Cloud: We are still working to collect the list of features for Adobe Advertising Cloud.

AdGooroo Paid Search Insight Platform: We are still working to collect the list of features for AdGooroo Paid Search Insight Platform.

Target customer size

Adobe Advertising Cloud's typical customers include: Medium and large size businesses, and AdGooroo Paid Search Insight Platform's target customer size include: SMBs.