Compare Adobe Advertising Cloud and MailChimp - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Advertising Cloud or MailChimp?

MailChimp is more expensive to implement (TCO) than Adobe Advertising Cloud, and MailChimp is rated higher (98/100) than Adobe Advertising Cloud (90/100). MailChimp offers users more features (6) than Adobe Advertising Cloud (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe systems Vs. MailChimp

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? Adobe Advertising Cloud or MailChimp?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Advertising Cloud and MailChimp.

Adobe Advertising Cloud accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Media Optimizer is rated 4, which is lower than the average cost of Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Adobe Advertising Cloud cost is around the same cost of MailChimp.

Which software includes more/better features?

We've compared Adobe Advertising Cloud Vs. MailChimp based on some of the most important and required Marketing features.

Adobe Advertising Cloud: We are still working to collect the list of features for Adobe Advertising Cloud.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

Adobe Advertising Cloud's typical customers include: Medium and large size businesses, MailChimp is best for all those that are in business and also are serious concerning making money.