Compare Adobe Advertising Cloud and Mapp - Dec 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Adobe Advertising Cloud or Mapp?

Adobe Advertising Cloud is more expensive to implement (TCO) than Mapp, and Mapp is rated higher (92/100) than Adobe Advertising Cloud (90/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe systems Vs. BlueHornet Networks

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

BlueHornet Networks: BlueHornet is an enterprise email service provider. Our genuine passion for digital marketing and our love of working with great brands is unrivaled in the industry. The world's most talked-about brands partner with us for our winning track record of turning customers into raving fans. How do we do it? By providing tools, services, and expertise to...

Who is more expensive? Adobe Advertising Cloud or Mapp?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Advertising Cloud and Mapp.

Adobe Advertising Cloud accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Media Optimizer is rated 4, which is lower than the average cost of Marketing software. Mapp price starts at $49 per month , When comparing Mapp to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Adobe Advertising Cloud cost is around the same cost of Mapp.

Which software includes more/better features?

We've compared Adobe Advertising Cloud Vs. Mapp based on some of the most important and required Marketing features.

Adobe Advertising Cloud: We are still working to collect the list of features for Adobe Advertising Cloud.

Mapp: We are still working to collect the list of features for Mapp.

Target customer size

Adobe Advertising Cloud's typical customers include: Medium and large size businesses, and Mapp's target customer size include: Small, medium and large size businesses.