Compare Adobe Advertising Cloud and MarcomCentral - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Advertising Cloud or MarcomCentral?

Adobe Advertising Cloud is more expensive to implement (TCO) than MarcomCentral, and MarcomCentral is rated higher (91/100) than Adobe Advertising Cloud (90/100). MarcomCentral offers users more features (5) than Adobe Advertising Cloud (0). There is a clear winner in this case and it is MarcomCentral!

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe systems Vs. PTI Marketing Technologies, Inc

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

PTI Marketing Technologies, Inc: PTI Marketing Technologies® is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on ...

Who is more expensive? Adobe Advertising Cloud or MarcomCentral?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Advertising Cloud and MarcomCentral.

Adobe Advertising Cloud accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Media Optimizer is rated 4, which is lower than the average cost of Marketing software. MarcomCentral price starts at $2,085 per month , When comparing MarcomCentral to its competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: Adobe Advertising Cloud is more expensive than MarcomCentral.

Which software includes more/better features?

We've compared Adobe Advertising Cloud Vs. MarcomCentral based on some of the most important and required Marketing features.

Adobe Advertising Cloud: We are still working to collect the list of features for Adobe Advertising Cloud.

MarcomCentral: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Adobe Advertising Cloud's typical customers include: Medium and large size businesses, The software is a viable product for businesses of all sizes.