Compare Adobe Advertising Cloud and Adobe - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Advertising Cloud or Adobe?

Adobe is more expensive to implement (TCO) than Adobe Advertising Cloud, and Adobe is rated higher (91/100) than Adobe Advertising Cloud (90/100). Adobe offers users more features (6) than Adobe Advertising Cloud (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe systems Vs. Marketo

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Adobe Advertising Cloud or Adobe Marketo Engage?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Advertising Cloud and Adobe Marketo Engage.

Adobe Advertising Cloud accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Media Optimizer is rated 4, which is lower than the average cost of Marketing software. Adobe Marketo Engage price starts at $895 per month , When comparing Adobe Marketo Engage to its competitors, the software is rated 10 - much higher than the average Marketing software cost.

Bottom line: Adobe Marketo Engage is more expensive than Adobe Advertising Cloud.

Which software includes more/better features?

We've compared Adobe Advertising Cloud Vs. Adobe based on some of the most important and required Marketing features.

Adobe Advertising Cloud: We are still working to collect the list of features for Adobe Advertising Cloud.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Adobe Advertising Cloud's typical customers include: Medium and large size businesses, Customers of the software mainly include small and medium businesses from a diverse range of industries.