Shlomi Lavi /
Jul 04, 2022
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Bottom Line: Which is Better - Adobe Social or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than Adobe Social, and Adobe Social is rated higher (91/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than Adobe Social (5).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Adobe Vs. Marketo
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? Adobe Social or Marketo Lead Management?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Social and Marketo Lead Management.
Adobe Social price starts at $52.99 per month , On a scale between 1 to 10 Adobe Social is rated 4, which is lower than the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.
Bottom line: Marketo Lead Management is more expensive than Adobe Social.
Which software includes more/better features?
We've compared Adobe Social Vs. Marketo Lead based on some of the most important and required Social Media Management features.
Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
Adobe Social tries to do everything and fails in most. Marketo Lead Management is specifically designed for small and midsize companies.