Adobe Social Vs Salesforce CRM (Jan 2021)

Shlomi LaviShlomi Lavi / Jan 05, 2021

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Bottom Line: Which is Better - Adobe Social or Salesforce CRM?

Adobe Social is more expensive to implement (TCO) than Salesforce CRM, Salesforce CRM is rated higher (98/100) than Adobe Social (91/100). Salesforce CRM offers more features (21) to their users than Adobe Social (5). There is a clear winner in this case and it is Salesforce CRM!

Looking for the right Social Media Management solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Adobe compares with Salesforce.com?

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Who's more expensive? Adobe Social or Salesforce?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Adobe Social and Salesforce.

Adobe Social price starts at $50 per user/month , on a scale between 1 to 10 Adobe Social is rated 4, which is lower than the average cost of Social Media Management software. Salesforce price starts at $25 per user/month , when comparing Salesforce to their competitors, the software is rated 2 - much lower than the average Social Media Management software cost.

Bottom line: Adobe Social is more expensive than Salesforce.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Adobe Social Vs. Salesforce CRM based on some of the most important and required Social Media Management features. Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder. Salesforce: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database.

Target customer size

Adobe Social tries to do everything and fails in most. Salesforce is ideal for individuals as well as companies.

Adobe Social

ITQlick rating
(3.5/5)

starts at $50 per user/month

Social marketing is all about relationships. With the new Adobe® Social, marketers finally have a comprehensive solution to build stronger connections through content that’s guided by tangible data. Create the ...

Categories: Social Media, Publishing, Social Selling.

Salesforce CRM

ITQlick rating
(4.4/5)

starts at $25 per user/month

Salesforce is a cloud-hosted customer relationship management (CRM) software suite that offer solutions for small, mid-level and enterprise organizations focusing mainly on sales and support. The software offer...

Categories: Data Analysis Tools, Computer Telephony Integration (CTI), Mobile, Case Management, Social Media.

Compare specifications

Compare features

Adobe Social: 5 Features

Facebook Integration
Content Templates
Template Creator
Twitter Integration
WYSIWYG App Builder

Salesforce: 21 Features

Campaign Dashboard
Campaign Management
Case Management
Contact Management
Customer Database
Customer Self Service Portal
Customer Service
Customer Support Tracking
Dashboards
Email Marketing
Knowledge Base
Lead Management
Marketing Automation
Multi-Channel Marketing
Multi-Language
Sales Automation
Sales Reports
Social Advertising
Workflow Rules & Management
Collaboration Center
Report Viewing
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Adobe
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
91/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.4/10
License pricing license pricing (if provided by the software vendor)
$50 per user/month
Functionality
8
Review
Compare
Salesforce
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
98/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3/10
License pricing license pricing (if provided by the software vendor)
$25 per user/month
Functionality
28
Radian6
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
92/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.8/10
License pricing license pricing (if provided by the software vendor)
$600 per license
Functionality
8
Televerde
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
92/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Functionality
3
SocialRank
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
91/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3/10
License pricing license pricing (if provided by the software vendor)
$24 per month
Functionality
3
Author
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Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.