Compare Adobe Target and TubeMogul - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Target or TubeMogul?

Adobe Target is more expensive to implement (TCO) than TubeMogul, and TubeMogul is rated higher (90/100) than Adobe Target (88/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe systems Vs. TubeMogul Inc

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

TubeMogul Inc: TubeMogul is the leading software company for brand advertising. TubeMogul’s advertising software enables the world’s largest brands to streamline their global, cross-channel advertising from a single platform. By improving transparency and leveraging real-time data, our software provides holistic planning tools, analytics and insights across t...

Who is more expensive? Adobe Target or TubeMogul?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Target and TubeMogul.

Adobe Target accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Target is rated 4, which is lower than the average cost of Marketing software. TubeMogul accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Target is rated 4, which is lower than the average cost of Marketing software.

Bottom line: Adobe Target is more expensive than TubeMogul.

Which software includes more/better features?

We've compared Adobe Target Vs. TubeMogul based on some of the most important and required Marketing features.

Adobe Target: We are still working to collect the list of features for Adobe Target.

TubeMogul: We are still working to collect the list of features for TubeMogul.

Target customer size

Adobe Target Marketing Software serves a wide range of industries, including retail, e-commerce, finance, media, and hospitality. and TubeMogul's target customer size include: Small, medium and large size businesses.