Shlomi Lavi /
Sep 02, 2022
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Bottom Line: Which is Better - AdRoll or Ensighten?
Ensighten is more expensive to implement (TCO) than AdRoll, and Ensighten is rated higher (90/100) than AdRoll (86/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
AdRoll Vs. Ensighten
AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...
Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...
Who is more expensive? AdRoll or Ensighten?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdRoll and Ensighten.
AdRoll price starts at $19 per month , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software.
Bottom line: AdRoll cost is around the same cost of Ensighten.
Which software includes more/better features?
We've compared AdRoll Vs. Ensighten based on some of the most important and required Marketing Automation features.
AdRoll: We are still working to collect the list of features for AdRoll.
Ensighten: We are still working to collect the list of features for Ensighten.
Target customer size
AdRoll's typical customers include: Medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.