Compare AdRoll and Ensighten - Sep 2022

Shlomi LaviShlomi Lavi / Sep 02, 2022

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Bottom Line: Which is Better - AdRoll or Ensighten?

Ensighten is more expensive to implement (TCO) than AdRoll, and Ensighten is rated higher (90/100) than AdRoll (86/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdRoll Vs. Ensighten

AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Who is more expensive? AdRoll or Ensighten?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdRoll and Ensighten.

AdRoll price starts at $19 per month , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: AdRoll cost is around the same cost of Ensighten.

Which software includes more/better features?

We've compared AdRoll Vs. Ensighten based on some of the most important and required Marketing Automation features.

AdRoll: We are still working to collect the list of features for AdRoll.

Ensighten: We are still working to collect the list of features for Ensighten.

Target customer size

AdRoll's typical customers include: Medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.



AdRoll

ITQlick rating
(3.7/5)

starts at $19 per month

AdRoll is a cloud-based marketing automation software that is designed to assist businesses to compete online as well as promote growth. This software is widely used by businesses with an online presence as we...

Categories: Marketing, Digital Advertising.

Ensighten

ITQlick rating
(4.9/5)

Ensighten is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Ensighten received a rating of 4.9 from ITQlick team. The software cost is considered affo...

Categories: Content Marketing, Marketing.

Compare specifications

Compare features

AdRoll: 0 Features

We are working to collect the list of features

Ensighten: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
AdRoll
ITQlick rating
3.7/5
Score
86/100
Pricing
4.6/10
License pricing
$19 per month
Functionality
3
Review
Compare
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5
Teradata
ITQlick rating
3.2/5
Score
89/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.