Compare AdRoll and Flashtalking - Mar 2023

Shlomi LaviShlomi Lavi / Mar 01, 2023

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Bottom Line: Which is Better - AdRoll or Flashtalking?

Flashtalking is more expensive to implement (TCO) than AdRoll, and Flashtalking is rated higher (92/100) than AdRoll (86/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdRoll Vs. Flashtalking, Inc.

AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Who is more expensive? AdRoll or Flashtalking?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdRoll and Flashtalking.

AdRoll price starts at $19 per month , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: AdRoll cost is around the same cost of Flashtalking.

Which software includes more/better features?

We've compared AdRoll Vs. Flashtalking based on some of the most important and required Marketing Automation features.

AdRoll: We are still working to collect the list of features for AdRoll.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Target customer size

AdRoll's typical customers include: Medium and large size businesses,

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.



AdRoll

ITQlick rating
(3.7/5)

starts at $19 per month

AdRoll is a cloud-based marketing automation software that is designed to assist businesses to compete online as well as promote growth. This software is widely used by businesses with an online presence as we...

Categories: Marketing, Digital Advertising.

Flashtalking

ITQlick rating
(3.9/5)

Flashtalking is a growing cloud-based Marketing software, it is designed to support small and medium size business. Flashtalking received a rating of 3.9 from ITQlick team. The software cost is considered avera...

Categories: Marketing, Digital Advertising.

Compare specifications

Compare features

AdRoll: 0 Features

We are working to collect the list of features

Flashtalking: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
AdRoll
ITQlick rating
3.7/5
Score
86/100
Pricing
4.6/10
License pricing
$19 per month
Functionality
3
Review
Compare
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.