Shlomi Lavi /
Sep 02, 2022
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Bottom Line: Which is Better - AdRoll or IBM Campaign?
IBM Campaign is more expensive to implement (TCO) than AdRoll, and IBM Campaign is rated higher (88/100) than AdRoll (86/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
AdRoll Vs. IBM
AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Who is more expensive? AdRoll or IBM Campaign?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdRoll and IBM Campaign.
AdRoll price starts at $19 per month , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software.
Bottom line: IBM Campaign is more expensive than AdRoll.
Which software includes more/better features?
We've compared AdRoll Vs. IBM Campaign based on some of the most important and required Marketing Automation features.
AdRoll: We are still working to collect the list of features for AdRoll.
IBM Campaign: We are still working to collect the list of features for IBM Campaign.
Target customer size
AdRoll's typical customers include: Medium and large size businesses, and IBM Campaign's target customer size include: Small, medium and large size businesses.