Shlomi Lavi /
Sep 02, 2022
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Bottom Line: Which is Better - AdRoll or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than AdRoll, and Marketo Lead is rated higher (87/100) than AdRoll (86/100). Marketo Lead offers users more features (12) than AdRoll (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
AdRoll Vs. Marketo
AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? AdRoll or Marketo Lead Management?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdRoll and Marketo Lead Management.
AdRoll price starts at $19 per month , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.
Bottom line: Marketo Lead Management is more expensive than AdRoll.
Which software includes more/better features?
We've compared AdRoll Vs. Marketo Lead based on some of the most important and required Marketing Automation features.
AdRoll: We are still working to collect the list of features for AdRoll.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
AdRoll's typical customers include: Medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.