Shlomi Lavi /
Dec 09, 2022
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Bottom Line: Which is Better - AdRoll or SearchForce?
SearchForce is more expensive to implement (TCO) than AdRoll, and AdRoll is rated higher (86/100) than SearchForce (25/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
AdRoll Vs. SearchForce
AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...
SearchForce: SearchForce was founded in 2004 with a singular mission – to deliver one convenient hosted platform to optimize PPC performance, plus save hours of time managing even the most complex campaigns.
Today, SearchForce gives dozens of the world’s largest companies one seamless, integrated automated solution to optimize bidding across all major search e...
Who is more expensive? AdRoll or SearchForce?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdRoll and SearchForce.
AdRoll price starts at $19 per month , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software. SearchForce accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software.
Bottom line: SearchForce is more expensive than AdRoll.
Which software includes more/better features?
We've compared AdRoll Vs. SearchForce based on some of the most important and required Marketing Automation features.
AdRoll: We are still working to collect the list of features for AdRoll.
SearchForce: We are still working to collect the list of features for SearchForce.
Target customer size
AdRoll's typical customers include: Medium and large size businesses, and SearchForce's target customer size include: Small, medium and large size businesses.