Shlomi Lavi /
Sep 02, 2022
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Bottom Line: Which is Better - AdRoll or VisitorTrack?
AdRoll is more expensive to implement (TCO) than VisitorTrack, and VisitorTrack is rated higher (92/100) than AdRoll (86/100). VisitorTrack offers users more features (3) than AdRoll (0). There is a clear winner in this case and it is VisitorTrack!
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
AdRoll Vs. netFactor
AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...
netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective too...
Who is more expensive? AdRoll or VisitorTrack?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdRoll and VisitorTrack.
AdRoll price starts at $19 per month , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software. VisitorTrack price starts at $199 per month , When comparing VisitorTrack to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.
Bottom line: AdRoll is more expensive than VisitorTrack.
Which software includes more/better features?
We've compared AdRoll Vs. VisitorTrack based on some of the most important and required Marketing Automation features.
AdRoll: We are still working to collect the list of features for AdRoll.
VisitorTrack: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
AdRoll's typical customers include: Medium and large size businesses, VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of
industries including telecom, software, technology, healthcare, professional services, financial,
transportation and manufacturing.