Compare Adthena and Flashtalking - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adthena or Flashtalking?

Flashtalking is more expensive to implement (TCO) than Adthena, and Flashtalking is rated higher (92/100) than Adthena (87/100).

Looking for the right CI: Competitive Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adthena Vs. Flashtalking, Inc.

Adthena: Adthena is the most powerful Competitive Intelligence solution for search marketers. Adthena has a unique 'Market-Driven' approach to understanding your competitive landscape without keyword or competitor restrictions. Our patented technologies provide unparalleled accuracy for marketers to understand their competitors' strategies and to gain insig...

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Who is more expensive? Adthena or Flashtalking?

The real total cost of ownership (TCO) of CI: Competitive Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and Flashtalking.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adthena is rated 4, which is lower than the average cost of CI: Competitive Intelligence software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adthena is rated 4, which is lower than the average cost of CI: Competitive Intelligence software.

Bottom line: Adthena cost is around the same cost of Flashtalking.

Which software includes more/better features?

We've compared Adthena Vs. Flashtalking based on some of the most important and required CI: Competitive Intelligence features.

Adthena: We are still working to collect the list of features for Adthena.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Target customer size

Adthena's typical customers include: SMBs,

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.