Compare Adthena and Manzama - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adthena or Manzama?

Manzama is more expensive to implement (TCO) than Adthena, and Manzama is rated higher (90/100) than Adthena (87/100).

Looking for the right CI: Competitive Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adthena Vs. Manzama

Adthena: Adthena is the most powerful Competitive Intelligence solution for search marketers. Adthena has a unique 'Market-Driven' approach to understanding your competitive landscape without keyword or competitor restrictions. Our patented technologies provide unparalleled accuracy for marketers to understand their competitors' strategies and to gain insig...

Manzama: Manzama is a next-generation Content Intelligence Platform specifically designed for professionals, that mines and analyzes vast amounts of business related information and delivers unique and highly relevant intelligence to each stakeholder across the organization. With Manzama professionals can easily turn insights into action.

Who is more expensive? Adthena or Manzama?

The real total cost of ownership (TCO) of CI: Competitive Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and Manzama.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adthena is rated 4, which is lower than the average cost of CI: Competitive Intelligence software. Manzama accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adthena is rated 4, which is lower than the average cost of CI: Competitive Intelligence software.

Bottom line: Manzama is more expensive than Adthena.

Which software includes more/better features?

We've compared Adthena Vs. Manzama based on some of the most important and required CI: Competitive Intelligence features.

Adthena: We are still working to collect the list of features for Adthena.

Manzama: We are still working to collect the list of features for Manzama.

Target customer size

Adthena's typical customers include: SMBs, and Manzama's target customer size include: SMBs.