Compare AdTriba and Zeta Global - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - AdTriba or Zeta Global?

Zeta Global is more expensive to implement (TCO) than AdTriba, and Zeta Global is rated higher (89/100) than AdTriba (83/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdTriba Vs. IgnitionOne

AdTriba: Always know exactly what channels and campaigns are working, and which don't. Get alerts and optimization suggestions, conduct Scenario- and What-If-Anaylsis. Integrating all marketing contacts, converting and non-converting journeys, to get a holistic, cross-channel perspective. Attribution Modelling through machine learning algorithms to determin...

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Who is more expensive? AdTriba or IgnitionOne Digital Marketing Suite?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdTriba and IgnitionOne Digital Marketing Suite.

AdTriba price starts at $1,500 per month , On a scale between 1 to 10 AdTriba is rated 2, which is much lower than the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdTriba is rated 2, which is much lower than the average cost of Marketing Automation software.

Bottom line: IgnitionOne Digital Marketing Suite is more expensive than AdTriba.

Which software includes more/better features?

We've compared AdTriba Vs. Zeta Global based on some of the most important and required Marketing Automation features.

AdTriba: We are still working to collect the list of features for AdTriba.

IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.

Target customer size

AdTriba's typical customers include: SMBs, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.