Compare AdTriba and Marketo Lead - Jul 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - AdTriba or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than AdTriba, and Marketo Lead is rated higher (87/100) than AdTriba (83/100). Marketo Lead offers users more features (12) than AdTriba (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdTriba Vs. Marketo

AdTriba: Always know exactly what channels and campaigns are working, and which don't. Get alerts and optimization suggestions, conduct Scenario- and What-If-Anaylsis. Integrating all marketing contacts, converting and non-converting journeys, to get a holistic, cross-channel perspective. Attribution Modelling through machine learning algorithms to determin...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? AdTriba or Marketo Lead Management?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdTriba and Marketo Lead Management.

AdTriba price starts at $1,500 per month , On a scale between 1 to 10 AdTriba is rated 2, which is much lower than the average cost of Marketing Automation software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Marketo Lead Management is more expensive than AdTriba.

Which software includes more/better features?

We've compared AdTriba Vs. Marketo Lead based on some of the most important and required Marketing Automation features.

AdTriba: We are still working to collect the list of features for AdTriba.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

AdTriba's typical customers include: SMBs, Marketo Lead Management is specifically designed for small and midsize companies.