Compare Agile CRM and Aprimo - Jan 2023

Shlomi Lavi

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Bottom Line: Which is Better - Agile CRM or Aprimo?

Aprimo is more expensive to implement (TCO) than Agile CRM, and Agile CRM is rated higher (90/100) than Aprimo (88/100). Agile CRM offers users more features (6) than Aprimo (3). There is a clear winner in this case and it is Agile CRM!

Looking for the right Project Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Agile CRM Vs. Aprimo

Agile CRM: All-in-One CRM Automate your sales, marketing, and service in one platform. Avoid data leaks and enable consistent messaging. Affordable Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Next-Generation Cloud based SaaS service that is mobile-ready, fast, and simple to use.

Aprimo: Aprimo® understands the radical shifts in marketing. After all, we’re marketing professionals too. We provide modular, easily configurable integrated marketing software to move your programs forward at your pace. What’s more, our insights and expertise keep you on top of marketing’s changing landscape.

Who is more expensive? Agile CRM or Aprimo Integrated Marketing Management?

The real total cost of ownership (TCO) of Project Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Agile CRM and Aprimo Integrated Marketing Management.

Agile CRM price starts at $8.99 per user/month , On a scale between 1 to 10 Agile CRM is rated 2, which is much lower than the average cost of Project Management software. Aprimo Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Agile CRM is rated 2, which is much lower than the average cost of Project Management software.

Bottom line: Aprimo Integrated Marketing Management is more expensive than Agile CRM.

Which software includes more/better features?

We've compared Agile CRM Vs. Aprimo based on some of the most important and required Project Management features.

Agile CRM: Data Analysis Tools, Project Management, Call Center Management, Campaign Management, Customer Service, Email Marketing.

Aprimo Integrated Marketing Management: Campaign Management, Email Marketing, Lead Management.

Target customer size

Agile CRM's typical customers include: Small businesses and start ups, The software is a viable product for businesses of all sizes and a wide range of types.