Compare Aimbase and Act-On - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - Aimbase or Act-On?

Act-On is more expensive to implement (TCO) than Aimbase, and Act-On is rated higher (89/100) than Aimbase (83/100). Act-On offers users more features (16) than Aimbase (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AVALA Marketing Group Vs. Act-On

AVALA Marketing Group: AVALA helps brands selling high consideration goods and services through dealer networks, drive more revenue throughout the entire customer lifecycle. We combine data, digital strategies, and technology to increase visibility, deliver leads, close more sales, increase customer lifetime value, and maximize your marketing ROI. Our talented team o...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? Aimbase or Act-On?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Aimbase and Act-On.

Aimbase accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Aimbase is rated 6, which is similar to the average cost of Marketing Automation software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Act-On is more expensive than Aimbase.

Which software includes more/better features?

We've compared Aimbase Vs. Act-On based on some of the most important and required Marketing Automation features.

Aimbase: We are still working to collect the list of features for Aimbase.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

Aimbase's typical customers include: Small, medium and large size businesses, Act-On is specifically designed for small companies.