Compare Aimbase and Zeta Global - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Aimbase or Zeta Global?

Aimbase is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than Aimbase (83/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AVALA Marketing Group Vs. IgnitionOne

AVALA Marketing Group: AVALA helps brands selling high consideration goods and services through dealer networks, drive more revenue throughout the entire customer lifecycle. We combine data, digital strategies, and technology to increase visibility, deliver leads, close more sales, increase customer lifetime value, and maximize your marketing ROI. Our talented team o...

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Who is more expensive? Aimbase or IgnitionOne Digital Marketing Suite?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Aimbase and IgnitionOne Digital Marketing Suite.

Aimbase accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Aimbase is rated 6, which is similar to the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Aimbase is rated 6, which is similar to the average cost of Marketing Automation software.

Bottom line: Aimbase is more expensive than IgnitionOne Digital Marketing Suite.

Which software includes more/better features?

We've compared Aimbase Vs. Zeta Global based on some of the most important and required Marketing Automation features.

Aimbase: We are still working to collect the list of features for Aimbase.

IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.

Target customer size

Aimbase's typical customers include: Small, medium and large size businesses, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.