Compare Airtable and Aprimo - Feb 2023

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Airtable or Aprimo?

Aprimo is more expensive to implement (TCO) than Airtable, and Airtable is rated higher (95/100) than Aprimo (88/100). Airtable offers users more features (5) than Aprimo (3). There is a clear winner in this case and it is Airtable!

Looking for the right Project Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Airtable Vs. Aprimo

Airtable: Airtable's mission is to expand human productivity by giving people simple tools to organize their world. We’ve re-imagined the database as a remarkably easy-to-use productivity tool that lets you organize and store almost anything. Airtable's experienced team comes from Google, Facebook, Salesforce, Microsoft, Dropbox and other leading techn...

Aprimo: Aprimo® understands the radical shifts in marketing. After all, we’re marketing professionals too. We provide modular, easily configurable integrated marketing software to move your programs forward at your pace. What’s more, our insights and expertise keep you on top of marketing’s changing landscape.

Who is more expensive? Airtable or Aprimo Integrated Marketing Management?

The real total cost of ownership (TCO) of Project Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Airtable and Aprimo Integrated Marketing Management.

Airtable price starts at $10 per seat , On a scale between 1 to 10 Airtable is rated 2, which is much lower than the average cost of Project Management software. Aprimo Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Airtable is rated 2, which is much lower than the average cost of Project Management software.

Bottom line: Aprimo Integrated Marketing Management is more expensive than Airtable.

Which software includes more/better features?

We've compared Airtable Vs. Aprimo based on some of the most important and required Project Management features.

Airtable: Agile Project Management, Budget & Expense Management, Resource Management, Project Budgeting, Time Tracking.

Aprimo Integrated Marketing Management: Campaign Management, Email Marketing, Lead Management.

Target customer size

Airtable is a versatile project management software that can be used by a wide range of industries and businesses, from startups to enterprise-level organizations. The software is a viable product for businesses of all sizes and a wide range of types.